Walmart

Yesterday, Walmart announced it will reduce its gun and ammunition sales, one month after more than 20 people were killed in a mass shooting at one of its retail locations in El Paso, Texas. Walmart also pressured Congress to enact gun safety measures.

I wrote an essay about a year ago about “Brand Bravery as a Go-to-Market Strategy” in it, I examined the marketer’s argument for brand bravery: “According to a Shelton Group study, 86% of consumers believe companies should take a stand for social issues, and 64% of those consumers are “very likely” to purchase from a company that makes that pledge. These people (dubbed “Corpsumers”) make up about one-third of the market, according to a Unilever study. Even for those who don’t speak with their wallets, corporate impact does not go unnoticed; 92% of consumers say they have a more positive image of a company when the company supports a social or environmental issue, according to a 2017 Cone Communications study, and 78% of Americans believe companies must positively impact society.”

Kudos to Doug McMillon (Walmart’s CEO) and his team for showing us what purpose-driven corporate leadership looks like.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications, co-founder of Metacademy, and the CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and CNBC and writes a popular daily business blog. He’s the Co-Host of the award-winning podcast Techstream with Shelly Palmer & Seth Everett and his latest book, Blockchain - Cryptocurrency, NFTs & Smart Contracts: An executive guide to the world of decentralized finance, is an Amazon #1 Bestseller. Follow @shellypalmer or visit shellypalmer.com.

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