Google AI Can “Nowcast” the Weather

Severe Weather

Weather forecasting is tough. Very tough. It requires immense amounts of data and it is computationally intensive. But Google has published a paper that suggests that AI can use simple radar data to “nowcast” the weather with remarkable short-term accuracy.

Imagine getting a warning that it is going to rain .5″ in the square mile around your home starting in 4 hours. That is what Google means by nowcasting: short-term predictions highly correlated to geographic locations.

The AI has not been introduced into commercial practice yet, and a peer review of the paper has yet to be published, but the science looks hopeful.

As climate change becomes a factor in our daily lives… as we experience once-in-a-hundred-year weather systems on an annual basis… as the notoriously difficult long-term forecasts become more complex… nowcasting fills an important need.


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Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communication and the CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, writes a weekly column for Adweek, and is a regular commentator on CNN and CNBC and writes a popular daily business blog. He’s the Co-Host of the award-winning podcast Techstream with Shelly Palmer & Seth Everett and he hosts the Shelly Palmer #CryptoWednesday Livestream. Follow @shellypalmer or visit



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