Google SEO? It’s All Paid Now

Google Paid Search

Over the past couple of weeks, Google has made some unsubtle changes to its search results pages. To say that the line between paid ads and organic search results has been blurred is to understate in the extreme.

I’d like to say I’m shocked, but not surprised. Except… I am both. This move will increase Google’s ad revenue. (Google gets paid when you click on something that it charges money for.) Google is a de facto search monopoly, and this is a move that is so “in your face” that it’s simply begging watchdogs and regulators to pick a fight.

Which begs the question: Is Google looking for a fight?

The days of cookies are numbered. The loss of cookies will negatively impact Google’s ad revenue (and everyone else’s for that matter). Is this aesthetic change (read: visual trickery) being put in place to offset some of that projected revenue reduction? Or, is Google just optimizing because… it can?

Either way, welcome to the new world of Google search results, where everything looks the same and there is no practical limit on paid search.


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Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications, co-founder of Metacademy, and the CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and CNBC and writes a popular daily business blog. He’s the Co-Host of the award-winning podcast Techstream with Shelly Palmer & Seth Everett and his latest book, Blockchain - Cryptocurrency, NFTs & Smart Contracts: An executive guide to the world of decentralized finance, is an Amazon #1 Bestseller. Follow @shellypalmer or visit



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