It’s a Business of Sheep

Seems like Big G is sad that TikTok has surpassed YouTube on some important viewing metrics, so… YouTube is going to start testing a new feature on mobile that will allow users to record 15-second long multi-segment videos. BTW, both TikTok and Reels (Instagram’s clone of TikTok) default to 15-second lengths. “Baa.”

The most important takeaways:

  1. Every social network that can build and deploy a version of this will do so. They all view TikTok as a serious threat.
  2. People are becoming as comfortable in front of a video camera as they are in front of a still camera. This is a gigantic behavior change.
  3. People are channeling their inner Steven Spielberg; everyone is now a “director.”

Add these characteristics to your marketing personas, as they are clearly trending.

 

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Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is a business advisor and technology consultant. He helps Fortune 500 companies with digital transformation, media and marketing. Named LinkedIn's Top Voice in Technology, he is the co-host of "Think About This with Shelly Palmer & Ross Martin." He covers tech and business for Good Day New York, writes a weekly column for Adweek, is a regular commentator on CNN and CNBC, and writes a popular daily business blog. Follow @shellypalmer or visit shellypalmer.com

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