Linda Yaccarino


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“When everything is at stake, all of us are stakeholders.” Shelly and Ross speak to Linda Yaccarino, Chairman of Advertising and Partnerships for NBCUniversal, about the marketing industry’s unique opportunity to rapidly evolve, what real transformation looks like, and how much the launch of new streaming service Peacock changes things. Plus: a round of everyone’s favorite game: Ross’s Rapid Fire Questions!

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About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications, co-founder of Metacademy, and the CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and CNBC and writes a popular daily business blog. He’s the Co-Host of the award-winning podcast Techstream with Shelly Palmer & Seth Everett and his latest book, Blockchain - Cryptocurrency, NFTs & Smart Contracts: An executive guide to the world of decentralized finance, is an Amazon #1 Bestseller. Follow @shellypalmer or visit shellypalmer.com.

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