Online Networking Salon

I miss meeting new people. I miss bumping into people I know. So, necessity being the mother of invention, my team has been experimenting with different ways to gather our community – and we have a plan. Introducing the Shelly Palmer Online Networking Salons. They are free, category-specific, weekly, 20-minute, super-curated, small, Zoom meetings where you will introduce yourself, meet some new people, bump into old friends, learn something, hang out for a bit, and then get back to work. Here’s how we tested the theory and why we know it works.

Networking Essentials

We polled thousands of members of our community. It shouldn’t surprise you to learn that meeting new people is considered the most important attribute of any business networking event. Ninety-three percent of respondents strongly agreed or agreed with the statement, “I attend business networking events to meet people I need to know to move my business forward.”

But serendipity, that is, happy accidental meetings, ranked almost as high. How many times have you attended a cocktail party and bumped into a friend who asked you if you knew the person they were speaking with? This has been considered the missing element of online networking events. So we used some math to solve the problem.

A little data science

I could spend a few paragraphs spewing technical jargon about how we use publicly available data, the algorithms we use for clustering and classification, and the tools we use to populate each salon, but I’d rather not. Subject-matter experts, data scientists, and engineers worked together to create this new business networking environment. The bottom line: You’ll be in the right room with the right people and our salon process will help grow your business network.

Everyone hosts virtual events. Why is this different?

Like you, I’ve attended dozens of virtual cocktail hours and virtual salon dinners in the past six months. They are great, which is why everyone does them. But after six months of testing, we concluded that if we modified the format, the timing, the curation, the focus, and the frequency of our events, we could create something much more valuable: a better way to network. Not just a better way during the pandemic, but a better way.

So pick a topic, pick a day, and request to join a Shelly Palmer Online Networking Salon for 20 minutes. Again, there is no charge for these events.

Shelly Palmer Online Networking Salons
Weekdays from 11:05 a.m. to 11:25 a.m. EST on Zoom
Request your credentials:
Monday – Education Tech
Tuesday – AI & Machine Learning
Wednesday – Health & Wellness Tech
Thursday – Media & Entertainment Tech

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is a business advisor and technology consultant. He helps Fortune 500 companies with digital transformation, media and marketing. Named LinkedIn's Top Voice in Technology, he is the co-host of "Think About This with Shelly Palmer & Ross Martin." He covers tech and business for Good Day New York, writes a weekly column for Adweek, is a regular commentator on CNN and CNBC, and writes a popular daily business blog. Follow @shellypalmer or visit shellypalmer.com

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