Wonder Woman 1984 Good News & Bad News

Wonder Woman 1984 Good News & Bad News


 
First, the good news. Wonder Woman 1984 posted the strongest box office of the pandemic with an estimated $85 million globally. As you know, the movie was released on Christmas Day simultaneously in theaters and on HBO Max. How did it do on HBO Max? WarnerMedia reports that WW84 was viewed by “nearly half of the platform’s retail subscribers.” Apptopia and other industry analysts think HBO Max picked up more than a half-million new subs for its opening weekend. That’s the good news.

As for the bad news? An $85 million opening weekend for a film that needs to do $500 million to break even is problematic, and the estimated subscriber activation numbers for HBO Max don’t come close to making up the shortfall. That said, none of these statistics should be used as benchmarks for other releases; WW84 is objectively one of the worst movies ever made. Oh, there’s one more bit of bad news: Warner Bros. has greenlighted the threequel.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is a business advisor and technology consultant. He helps Fortune 500 companies with digital transformation, media and marketing. Named LinkedIn's Top Voice in Technology, he is the co-host of "Think About This with Shelly Palmer & Ross Martin." He covers tech and business for Good Day New York, writes a weekly column for Adweek, is a regular commentator on CNN and CNBC, and writes a popular daily business blog. Follow @shellypalmer or visit shellypalmer.com

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