GM Promises to Change the World

This is a busy news day: coronavirus variants, vaccine distribution issues, GameStop, Robinhood, Reddit, Wall Street, Facebook, impeachment, etc. But for those of us taking a long-term view of the world, GM’s announcement yesterday needs to be noted and applauded.

GM CEO Mary Barra promised to transition 100% of GM’s light-duty vehicles to zero-emission powertrains by 2035 and become a carbon-neutral automaker by 2040, 10 years ahead of schedule.

This is an exceptional promise, and its impact will be felt across the globe. This transition will touch every industry and every person no matter what they do, no matter where they live or work. We are 14-19 years away from America’s largest automaker forcing a transition away from fossil fuels. Let that sink in for a minute, then develop a few investable hypotheses for this timeline.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is a business advisor and technology consultant. He helps Fortune 500 companies with digital transformation, media and marketing. Named LinkedIn's Top Voice in Technology, he is the host of the Shelly Palmer #strategyhacker livestream and co-host of Techstream with Shelly Palmer & Seth Everett. He covers tech and business for Good Day New York, writes a weekly column for Adweek, is a regular commentator on CNN and CNBC, and writes a popular daily business blog. Follow @shellypalmer or visit



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