Big Tech vs. Australia: The Plot Thickens


Facebook and Google have to pay for news in Australia. That’s the law! Except… there are loopholes that allow for negotiation, and the way the law is written allows both sides to spin the story as if they won. This raises the question: Who actually won?

Taken at face value, it looks like big media used their government connections to shake down big tech. I haven’t seen a list of small publishers that will benefit from this legislation, so we’ll wait and see if this is simply the Australian oligarchy looking for a payday.

You know what’s really missing? Data. Which would you rather have: a few million dollars, or the data to increase engagement and help your advertisers predict likely consumer purchasing behaviors? If this is the intellectual and policy framework lawmakers are planning to use, big tech has nothing to fear.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is a business advisor and technology consultant. He helps Fortune 500 companies with digital transformation, media and marketing. Named LinkedIn's Top Voice in Technology, he is the host of the Shelly Palmer #strategyhacker livestream and co-host of Techstream with Shelly Palmer & Seth Everett. He covers tech and business for Good Day New York, writes a weekly column for Adweek, is a regular commentator on CNN and CNBC, and writes a popular daily business blog. Follow @shellypalmer or visit



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