Porn Leads Tech Once Again

Porn Leads Tech Once Again


 

Why is Pornhub doing a better job checking user identity and moderating content than Facebook, Twitter, TikTok, and almost every other social media platform? Back in December, the NYT accused Pornhub of profiting from child exploitation, revenge porn, and other illegal content. To its credit, Pornhub immediately banned all uploads from unverified users, blocked video downloads, and removed millions of videos from its platform (and other properties owned by its parent company). Now, to upload a video, you need to be verified by Yoti, a third-party secure digital identity company.

Is there a lesson here for Big Tech? No one knows who anyone really is on Twitter. We assume that TikTok users are posting videos of themselves, but anyone can repost and revise anything on TikTok. Facebook has stricter requirements to create a profile, but it’s super easy to game the system. Should Big Tech follow Pornhub’s lead?

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is a business advisor and technology consultant. He helps Fortune 500 companies with digital transformation, media and marketing. Named LinkedIn's Top Voice in Technology, he is the host of the Shelly Palmer #strategyhacker livestream and co-host of Techstream with Shelly Palmer & Seth Everett. He covers tech and business for Good Day New York, writes a weekly column for Adweek, is a regular commentator on CNN and CNBC, and writes a popular daily business blog. Follow @shellypalmer or visit shellypalmer.com

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