Comcast’s Streaming Dreams

According to the WSJ, Comcast is considering an acquisition of Roku or a tie-up with ViacomCBS to expand and enhance its streaming business. The report confirms what most industry analysts already know: while Peacock (Comcast NBCUniversal’s streaming service) had roughly 42 million sign-ups, it has fewer than 10 million paid subs. The Journal goes on to remind us that Netflix, by comparison, has more than 208 million subs.

Here’s a question that few are brave enough to ask: Does your streaming service provide access to content that people want to watch? People don’t watch streaming services; they watch content they care about. Why do some streaming services do better than others? Two guesses, and no one reading this needs the second one. As always, I welcome your thoughts.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communication and the CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, writes a weekly column for Adweek, and is a regular commentator on CNN and CNBC and writes a popular daily business blog. He’s the Co-Host of the award-winning podcast Techstream with Shelly Palmer & Seth Everett and he hosts the Shelly Palmer #CryptoWednesday Livestream. Follow @shellypalmer or visit shellypalmer.com.

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