Twitter is testing a new way to remove “unwanted attention” from your account. In addition to blocking or muting users, Twitter is working on a way to “unmention” yourself in an existing tweet and prevent people from tagging you in future tweets. (Think about it like untagging yourself in a photo on Facebook.) Between this and the recent addition to control who replies to your tweets, Twitter may become a safer place for more users with easier ways to combat toxic behavior and “large-scale harassment.”

But remember, at the moment, Twitter is in the anonymity business. Unless the site changes course and requires all users to verify who they are, there’s no way to totally eliminate nasty tweets. This new feature would simply make those tweets easier to avoid. Kudos to Twitter for testing this out.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is a business advisor and technology consultant. He helps Fortune 500 companies with digital transformation, media and marketing. Named LinkedIn's Top Voice in Technology, he is the host of the Shelly Palmer #strategyhacker livestream and co-host of Techstream with Shelly Palmer & Seth Everett. He covers tech and business for Good Day New York, writes a weekly column for Adweek, is a regular commentator on CNN and CNBC, and writes a popular daily business blog. Follow @shellypalmer or visit shellypalmer.com

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