Online betting juggernaut DraftKings is placing a bet on Tom Brady’s Autograph, as the two sides are partnering to build a new NFT marketplace. As always, content is king. Along with the Brady exclusive, the company has deals with other top athletes including Tiger Woods, Wayne Gretzky, Derek Jeter, Naomi Osaka, and Tony Hawk, to name a few.
With luck, NFTs will help consumers gain a better understanding of the features and benefits of smart contracts and cryptocurrencies… and there will be some fun digital collectibles traded, too.
We’re doing a lot of NFT projects now, and it’s exciting to see so many organizations embracing the tech.
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