DraftKings Places a Bet on NFTs

Online betting juggernaut DraftKings is placing a bet on Tom Brady’s Autograph, as the two sides are partnering to build a new NFT marketplace. As always, content is king. Along with the Brady exclusive, the company has deals with other top athletes including Tiger Woods, Wayne Gretzky, Derek Jeter, Naomi Osaka, and Tony Hawk, to name a few.

With luck, NFTs will help consumers gain a better understanding of the features and benefits of smart contracts and cryptocurrencies… and there will be some fun digital collectibles traded, too.

We’re doing a lot of NFT projects now, and it’s exciting to see so many organizations embracing the tech.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is a business advisor and technology consultant. He helps Fortune 500 companies with digital transformation, media and marketing. Named LinkedIn's Top Voice in Technology, he is the host of the Shelly Palmer #strategyhacker livestream and co-host of Techstream with Shelly Palmer & Seth Everett. He covers tech and business for Good Day New York, writes a weekly column for Adweek, is a regular commentator on CNN and CNBC, and writes a popular daily business blog. Follow @shellypalmer or visit shellypalmer.com

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