Apple just took the wraps off its new MacBook Pros (powered by its M1 Pro and M1 Max processors) and much more. Here’s everything you need to know from Monday’s Apple “Unleashed” event.

New MacBook Pro

There’s a new leader in the clubhouse for the best Apple laptops. Powered by the M1 Pro and M1 Max processors (info below), the new MacBook Pros are powerhouses. Their new look is the first major redesign to the MacBook Pro line since 2016, and the bigger screens (available in 14.2″ and 16.2″) offer a distinction from the (far less powerful) 13″ MacBook Air and MacBook Pro models.

  • The screen is not only bigger; it’s better, too. Both displays pack a 120Hz ProMotion display (what Apple calls “Liquid Retina Pro XDR”). The 14.2″ screen has a 3,024px x 1,964px resolution, while the 16.2″ has a 3,456px x 2,234px resolution.
  • There’s a notch. Ugh! The new MacBooks have an iPhone-esque notch in the middle of the top of their displays. The upside: when using apps in full-screen mode, Apple will somewhat mask the notch by adding an artificial black bezel at the top of the screen.
  • The Touch Bar is gone. The function key row has been expanded to full height and Touch ID is included now, too.
  • MagSafe is back. Apple says that with fast charging, its new laptops can charge up to 50% in just 30 minutes. The MagSafe is (of course) a new version, though, so your old chargers won’t work. (You can still charge via USB-C if you want.)
  • The camera system is better. Computational video, 1080p resolution, and an f/2.0 four-element lens combine to make a strong in-device camera setup for everyone who spends their lives on Zoom.
  • A new six-speaker sound system supports Spatial Audio.
  • The HDMI port and SD card reader return alongside a headphone jack and three USB-C/Thunderbolt ports. More ports = fewer dongles = good news.

Models will be available in silver and space gray next week. The price starts at $1,999 (for the 14.2″ model) and $2,499 (for the 16.2″ model). A fully tricked-out 16.2″ model will set you back $6,099.

New M1 Pro and M1 Max Chips

The processors powering those new MacBooks are new, too; here’s what you need to know about the M1 Pro and M1 Max.

Both chips are 10-core processors (eight high performance cores and two high efficiency units), but the difference lies in their GPUs: the M1 Pro offers up to a 16-core GPU while the M1 Max offers up to 32 cores. (For comparison, the M1 is an 8-core processor with up to 8 GPU cores.) The M1 Pro has 70% better CPU performance than last year’s M1 chips, with double the graphical performance.

The added power boost will greatly benefit the new MacBook Pros, as last year’s Pros (which featured Intel chips) were only slightly more powerful than last year’s MacBook Airs (with the M1).

Other stuff to know:

  • The M1 Pro offers up to 32GB of memory; the M1 Max offers up to 64GB.
  • The M1 Max lets you connect up to four external displays to a single device, while the M1 Pro lets you connect up to two external devices.

Third-Generation AirPods

As expected, Apple also unveiled third-generation AirPods, which are available now for pre-order (at $179). The design blends elements from its predecessor and the AirPods Pro, but with shorter “stems” than before.

The good: they’re water- and sweat-resistant and feature battery life up to 6 hours (or 30 hours with a fully-charged case, which now works with MagSafe chargers). They also include an adaptive EQ to automatically tune and optimize what you’re listening to, which pairs nicely with the spatial audio and Dolby Atmos features Apple has been pushing on its audio hardware.

The bad: the $179 price point is still higher than most of its competitors from companies like Samsung and Amazon (whose similar headphones start around $99) and they don’t include the noise cancellation included in the AirPods Pro.

If you want to save a couple bucks, the 2019 AirPods will still be available to buy, now with a new low price of $129 (down from $159), albeit without the spatial audio and adaptive EQ.

New HomePod mini Colors

Apple also updated its HomePod mini, but only in color (not in capabilities). You can now buy the mini in yellow, orange, or blue (in addition to the existing white and black colors) for $99.

New Apple Music Tier

Apple announced a new low-cost Apple Music tier called “Voice Plan.” For $4.99/month, music is controllable only via your voice on Siri-powered devices (like the HomePod). You’ll have access to the full catalog of Apple Music when the tier launches this fall.

macOS Monterey and iOS 15.1 are Available Next Week

Last but not least, iOS 15.1, iPadOS 15.1, watchOS 8.1, tvOS 15.1, and macOS Monterey are available as free software updates next week.

‌macOS Monterey‌ includes a completely redesigned Safari, Shortcuts for Mac, Quick Note, and more, plus iOS and iPadOS 15 features like Live Text, Focus modes, and SharePlay. The OS will be available on any MacBook that can run macOS Big Sur.

Also coming later this fall is Universal Control (which Apple previewed at WWDC 2021), which allows a single mouse, trackpad, and keyboard to be used across multiple Macs or iPads.

Polishing Cloth

If you want to go all-out Apple, you can now buy the Apple-made microfiber Polishing Cloth for $19. (Sure. Why not?)

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and the CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, writes a weekly column for Adweek, and is a regular commentator on CNN and CNBC and writes a popular daily business blog. He’s the Co-Host of the award-winning podcast Techstream with Shelly Palmer & Seth Everett and he hosts the Shelly Palmer #CryptoWednesday Livestream. Follow @shellypalmer or visit shellypalmer.com.

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