Twitter tweeted, “Ever want to know the vibe of a conversation before you join in? We’re testing prompts on Android and iOS that give you a heads up if the convo you’re about to enter could get heated or intense.”

Let me get this straight. I’m about to get into a Twitter war on a topic such as women’s reproductive rights, politics, taxes, music, sports, race relations, #MeToo, or any other topic that might inspire me to comment or state my case, and Twitter thinks that letting me know that there are very strong feelings on display will be news to me or be helpful in any way? Perhaps the people at Twitter missed that day at Twitter school.

Here’s the formula for How to Win a Twitter War.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communication and the CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, writes a weekly column for Adweek, and is a regular commentator on CNN and CNBC and writes a popular daily business blog. He’s the Co-Host of the award-winning podcast Techstream with Shelly Palmer & Seth Everett and he hosts the Shelly Palmer #CryptoWednesday Livestream. Follow @shellypalmer or visit shellypalmer.com.

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