Twitter has a new feature: users can now remove a follower without having to block them. Can’t you just block the people you don’t want to interact with? Yes, but when you block someone, they know you’ve blocked them, so blocking someone from following you on Twitter can lead to retaliation from the person you block or their friends. This new feature is more subtle, as the person you’ve removed won’t know you’ve removed them unless they examine your followers.

At first glance, this seems like a good idea, but think about this for a moment: Twitter management believes that Twitter is so dangerous that you need a way to remove people from your twitterverse without alerting them or their friends.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communication and the CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, writes a weekly column for Adweek, and is a regular commentator on CNN and CNBC and writes a popular daily business blog. He’s the Co-Host of the award-winning podcast Techstream with Shelly Palmer & Seth Everett and he hosts the Shelly Palmer #CryptoWednesday Livestream. Follow @shellypalmer or visit shellypalmer.com.

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