Coinbase laid out its vision for crypto, NFTs, and the metaverse in a thoughtful blog post. I was excited to learn how the world’s second largest crypto exchange is thinking about identity.
“At Coinbase, we want to help pull all the pieces of identity together – essentially creating an identity on-ramp into the Metaverse,” reads the post. “That’s the idea behind our work with ENS, which makes it possible to create a unique username NFT that resolves to a wallet. Eventually, this will allow users to carry a unique ID across different worlds in the Metaverse.”
I love the idea of being in control of my own data in a multi-metaverse world. I’m not in love with the idea of centralized data overlords. Does Coinbase have the answer?
Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.