Google just announced updates to AI Mode and AI Overviews that promise to surface more original content and drive traffic back to publishers. The company is adding direct links within AI responses, article suggestions, and website previews to help users "explore the web" rather than getting answers entirely from AI summaries. Continue Reading →
OpenAI launched a self-serve Ads Manager for ChatGPT on Monday, open to U.S. advertisers in beta. The system uses cost-per-click bidding, conversion pixels, and a Conversions API. Four major agency holding companies (Omnicom, Publicis, WPP, and Dentsu) signed on as partners alongside Adobe, Criteo, Kargo, Pacvue, and StackAdapt. Sam Altman once called advertising a "last resort." I guess he's come around. Continue Reading →
I want to tell you about the MMA CMO AI Transformation Summit that I'm hosting next week in New York City (May 14, from 9 a.m. to 1 p.m.). It's a half-day, invitation-only gathering presented by Meta, Moloco, Vurvey Labs, and Bluefish. Continue Reading →
As you know, deploying agents at enterprise scale is one of the key areas of my consulting work. Microsoft and Google are making it a lot easier. Continue Reading →
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