AdTech/MarTech

A vice president at a very large company just sent me a purchase order for a "blue disco ball." That's my metaphoric name for a specific kind of middle management error that most vendors, suppliers and even solutions providers love most. What is a "blue disco ball?" It's every senior executive's worst nightmare and every vendor's holiday bonus all rolled into a budget-busting good time. Continue Reading →

On August 6, 2020, the president of the United States signed two virtually identical executive orders banning the use of both TikTok and WeChat. TikTok will survive due to a partnership deal with Oracle that, at this writing, the president has approved. But, unless a federal judge issues a stay, by the time you read this WeChat will be officially banned. Continue Reading →

The latest information about both the TikTok and WeChat bans. Continue Reading →

I miss meeting new people. I miss bumping into people I know. So, necessity being the mother of invention, my team has been experimenting with different ways to gather our community – and we have a plan. Introducing the Shelly Palmer Online Networking Salons. They are free, category-specific, weekly, 20-minute, super-curated, small, Zoom meetings where you will introduce yourself, meet some new people, bump into old friends, learn something, hang out for a bit, and then get back to work. Here’s how we tested the theory and why we know it works. Continue Reading →

Unified brand messaging and a well-defined brand personality are among your business’s most valuable assets. It all starts with a statement of the organization’s vision and mission (sometimes combined into a brand purpose) and a statement of brand values. Continue Reading →

SWOT analysis (strengths, weaknesses, opportunities, threats) may be the most famous strategic planning technique. What I love about SWOT is its flexibility and adaptability. This framework is a great way to aggregate the information you need to continuously improve and adapt your areas of focus. If you’re in business, you’ve probably been in many SWOT sessions. But have you run them? If not, here’s how. If you’re an expert in the SWOT process, here’s the variation I use as a prerequisite to creating a brand playbook. Continue Reading →

Learning from her friends that TikTok view counts were all zeros, and thinking that this was a signal that TikTok was about to be banned, my friend's 12-year-old daughter ran up to her mom and excitedly said, "OMG! Will things go back to normal now?" Continue Reading →

Like many of you, I’ve spent the past few months talking with friends and colleagues about the future. Everyone, myself included, is taking their best guess about what the new normal will be. There are many common questions: what will happen to restaurants, theaters, Broadway, concerts, bars, hotels, commercial real estate, the auto industry, airline travel, etc. As the conversations drift from professional to personal I am almost always asked, "What do you think I should do now?" Continue Reading →

Facebook removed 88 ads Thursday posted by the accounts of President Donald Trump, the Trump campaign and Vice President Mike Pence that the social media giant said were “violating our policy against organized hate.” Continue Reading →

In an effort to help clarify where news posted on Facebook is originating, Facebook announced that it will place labels on posts from state-controlled media outlets. Continue Reading →