AdTech/MarTech

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Free Is Very Pro-Consumer

FAST
There's a relatively new acronym in the media business: FAST. It stands for Free Advertiser-supported Streaming Television. For all practical purposes, FAST is good, old-fashioned broadcast television delivered over the public internet (as opposed to via an antenna or cable or satellite). In the not-so-distant past, this kind of delivery was called "over the top" or OTT, but the defining differences are that FAST is free (except for the cost of your internet access), and the programs are scheduled at specific times, exactly the same way linear, broadcast TV channels are scheduled. Does it matter how the signal is delivered to consumers? Think about this... Continue Reading →
Elon Musk
Elon Musk and Twitter are probably going to court over whether he should be forced to buy the social media company for $44 billion. He's trying to back out of the deal because he thinks Twitter is lying about the number of bots and fake accounts on the platform. But it's not just about the bots. Twitter has not had a substantial increase in users since 2016 – which makes you wonder why Elon ever considered buying the platform. But the story gets worse, because Twitter's woes are not even a little bit new. Continue Reading →
At a dinner party the other night, a very accomplished business person told a story about how he and his wife were certain that their devices were listening to their conversations. “I was talking to my wife about a pair of designer shoes that she wanted to purchase, and not 10 minutes later while she was doing some online research for work, she saw an ad for that exact pair of shoes. She hadn’t searched for the shoes; the ad just appeared. Clearly, our computers or our phones are listening.” Some people nodded in agreement, and others began to chime in. Continue Reading →
SportsInnovation 2022
This past week, DFL (Deutsche Fußball Liga) invited me to keynote at SportsInnovation 2022. With the football (soccer) pitch at Düsseldorf’s Merkur Spiel-Arena as the backdrop, rival teams played live games as various technologies were demonstrated in real time. Here’s a look at some of my favorite tech from the event. Continue Reading →
Netflix
Netflix says that roughly 100 million households use a shared password. For years it encouraged the practice because the network effect (more people watching Netflix) had a positive impact on subscriber acquisition. That was then. Now, Netflix is facing headwinds. It is losing subscribers and share prices are heading in the wrong direction. So, among other things, Netflix is going to try to increase revenue by cracking down on password sharing. Will it work? And, how will it work? Let’s explore. Continue Reading →

Welcome to Metacademy

Metacademy
I’m thrilled to announce our new Web 3 training facility at Metacademy.xyz. Together with our partners, Blockchain Foundry and Catbotica, we’ve created a free-to-use, risk-free hands-on tutorial that will teach you the correct way to set up a crypto wallet, mint your own NFTs, learn how to buy and sell them, and much, much more. Continue Reading →
Shelly Palmer Innovation Series Summit 2022
You can attend the “must attend” event during CES® 2022 whether you’re going to Las Vegas or working from home. The Shelly Palmer Innovation Series Summit will stream live on January 5, 2022 at 11 a.m. ET at shellypalmer.com/live. Continue Reading →

Fixing Facebook

Facebook Broken
If you were Mark Zuckerberg and you wanted to get ahead of potential government regulation of your business, what would you fix first? Would you try to curtail social media addiction, protect privacy, reduce mental health risks, reduce weaponized information, eliminate hate speech, flag misinformation, deal with data governance, or address some other seemingly intractable problem? Here's what I'd fix first. Continue Reading →

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