AdTech/MarTech

Audi Q7 2017

The Myth of Luxury at Scale

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It was just after 9:30 Friday night when a vociferous klaxon and a yellow tire emoji alerted us that our right front tire had experienced a sudden loss of pressure. My Q7 was handling fine, so instead of pulling over, we decided to check the tire pressure at the next gas station (approximately 40 miles away). As I started to fill the tire, an unmistakable hiss sent shivers down my spine.

derpfakes

Deepfakes: The Dawn of the Post-Truth Era

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For about 200,000 years, modern humans have relied on our eyes and ears to separate truth from lies and fact from fiction. Even if we ignore the rise of fake news (and how difficult it is to do anything about it), technology (like deep learning) is on the verge of making it impossible to know if what you are seeing and hearing is real or fake.

esports

AI and Esports

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Gamers have been pitting their wits and skill against computers since the earliest days of video games. The levels of difficulty were pre-programmed, and at a certain point in the game, the computer was simply unbeatable by all but the most gifted gamers. That was then ...

Google

Google: I Don’t Think That Word Means What You Think It Means

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Google is not a search engine, it is a highly specialized direct response advertising engine purpose-built to translate the value of ‘intention’ into wealth for Google (Alphabet) shareholders. It is optimized to put the right ad in front of the right person at the right time. In other words, it is ‘rigged’ to optimize revenue - all other considerations are secondary. Let me explain... No, there is too much. Let me sum up.