AdTech/MarTech

This past week, DFL (Deutsche Fußball Liga) invited me to keynote at SportsInnovation 2022. With the football (soccer) pitch at Düsseldorf’s Merkur Spiel-Arena as the backdrop, rival teams played live games as various technologies were demonstrated in real time. Here’s a look at some of my favorite tech from the event. Continue Reading →

Netflix says that roughly 100 million households use a shared password. For years it encouraged the practice because the network effect (more people watching Netflix) had a positive impact on subscriber acquisition. That was then. Now, Netflix is facing headwinds. It is losing subscribers and share prices are heading in the wrong direction. So, among other things, Netflix is going to try to increase revenue by cracking down on password sharing. Will it work? And, how will it work? Let’s explore. Continue Reading →

Consumers can’t possibly adopt a preference for custom or personalized manufactured goods and services in big enough quantities to upset mass manufacturing and distribution … can they? Continue Reading →

I’m thrilled to announce our new Web 3 training facility at Metacademy.xyz. Together with our partners, Blockchain Foundry and Catbotica, we’ve created a free-to-use, risk-free hands-on tutorial that will teach you the correct way to set up a crypto wallet, mint your own NFTs, learn how to buy and sell them, and much, much more. Continue Reading →

The Shelly Palmer Innovation Series Summit is an annual "must attend" event at CES. In the following presentations, an exceptional group of industry leaders offer specific actionable insights to help you drive growth and create value for your business. Continue Reading →

You can attend the “must attend” event during CES® 2022 whether you’re going to Las Vegas or working from home. The Shelly Palmer Innovation Series Summit will stream live on January 5, 2022 at 11 a.m. ET at shellypalmer.com/live. Continue Reading →

If you were Mark Zuckerberg and you wanted to get ahead of potential government regulation of your business, what would you fix first? Would you try to curtail social media addiction, protect privacy, reduce mental health risks, reduce weaponized information, eliminate hate speech, flag misinformation, deal with data governance, or address some other seemingly intractable problem? Here's what I'd fix first. Continue Reading →

Over the past few months, people have started using the term "NFT" interchangeably with the term "digital collectible." This is unfortunate, because while most of the digital collectibles in the news are NFTs, the technology can be used to create value in many additional ways. When thinking about fan development, which we will define (just for this article) as a collection of purpose-built tools designed to grow communities of interest, perhaps the most obvious use for an NFT is as a ticket to an event. Let’s review some of the benefits you might expect from combining a ticket, some unique digital assets, and a smart contract. Continue Reading →

If you have an Alexa-enabled device or any Amazon device that is Amazon Sidewalk-capable, you are automatically opted in to sharing up to 80Kbps (capped at 500MB per month) of your WiFi network with Amazon and your neighbors. After I tell you how to opt-out, I'll tell you what it is and why Amazon thinks it's a good idea. If you want to use the service and lend part of your WiFi network to Jeff Bezos, you don't need to do anything. You are opted-in unless you do the following. Continue Reading →

As she approached the entrance to the club, she gave the frame of her new prescription AR glasses a gentle squeeze. When she got to the door, it appeared to turn green, indicating recognition that she was over 21 years of age. Then, a message appeared along with a friendly voice asking for the 5 ADA cover charge. She shook her head yes. A moment later, the door opened, which indicated that the transaction had cleared. And so begins a story about life in a trustless, decentralized world − a tale from under the Merkle tree. Continue Reading →