Advertising & Marketing

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Elon on Hold

Earlier this morning, Elon tweeted a reply about his upcoming purchase of Twitter to @Teslarati: "20% fake/spam accounts, while 4 times what Twitter claims, could be *much* higher. My offer was based on Twitter's SEC filings being accurate.Yesterday, Twitter's CEO publicly refused to show proof of <5%. This deal cannot move forward until he does." Continue Reading →

It’s Baaack!

As you know, there are only three business models: I pay, you pay, or someone else pays. While everyone says they hate commercials, ad-supported business models simply refuse to die. Why? "Free" (aka "someone else pays") is very compelling for both consumers and shareholders. So compelling, in fact, that our friends at Netflix are looking to introduce their lower-priced ad-supported tier by the end of the year. Continue Reading →

Elon Has the Money

According to the WSJ, a Saudi prince, Larry Ellison, and a bitcoin exchange are among a group of 19 investors who have committed more than $7 billion to back Elon Musk's bid for Twitter. Continue Reading →

Twitter & Telegram

Elon Musk has an option to purchase Twitter for $44 billion. For argument's sake, let's say Twitter has 300 million monthly active users (MAU). If so, he is paying approximately $147 per MAU. Telegram, on the other hand, has approximately 550 million MAUs. Using the same math, Telegram should be worth approximately $80 billion, but Twitter and Telegram are apples and oranges. Twitter is a publicly traded company with a traditional corporate form. Telegram is something completely different. Continue Reading →

Elon Buys Twitter

Elon Musk's desire to buy Twitter has dominated tech headlines for weeks. The deal at first seemed impossible (or at least improbable), but now it’s official: Twitter has accepted Musk’s offer of $44 billion to buy the company. Continue Reading →
Netflix
Netflix says that roughly 100 million households use a shared password. For years it encouraged the practice because the network effect (more people watching Netflix) had a positive impact on subscriber acquisition. That was then. Now, Netflix is facing headwinds. It is losing subscribers and share prices are heading in the wrong direction. So, among other things, Netflix is going to try to increase revenue by cracking down on password sharing. Will it work? And, how will it work? Let’s explore. Continue Reading →

Announcing ShellyPalmer+

Citing competition from Discovery+, Disney+, Paramount+, AppleTV+, and the advent of CNN+, we are excited to announce ShellyPalmer+. “Everyone else has a plus,” said Shelly Palmer, founder of the soon-to-be-launched service. Continue Reading →

Bored? Follow the ETH.

Bored Ape 6525
On the morning of January 23, 2022, I saw a tweet about purchasing a Bored Ape NFT for 135 ETH that I assumed was completely fake. It turned out to be fake. But the transaction was absolutely real. How do I know? The Ethereum blockchain is a public ledger. Transactions are viewable by anyone (including you and me), so let's do a little exploring and see who spent $337,500 (1 ETH = $2,500 at the time) to get their Bored Ape. Continue Reading →

Succinct and Savage

Elon Musk owns approximately 9.2 percent of Twitter. What will happen if he takes the company private? What will happen if he simply dumps his shares and walks away? Is $54.20 enough to motivate Twitter shareholders? Continue Reading →

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