Advertising & Marketing

Posts I've written about Advertising & Marketing. Subscribe to my newsletter to make sure you don't miss anything.
Online Networking Salon
I miss meeting new people. I miss bumping into people I know. So, necessity being the mother of invention, my team has been experimenting with different ways to gather our community – and we have a plan. Introducing the Shelly Palmer Online Networking Salons. They are free, category-specific, weekly, 20-minute, super-curated, small, Zoom meetings where you will introduce yourself, meet some new people, bump into old friends, learn something, hang out for a bit, and then get back to work. Here’s how we tested the theory and why we know it works. Continue Reading →

Fortnite is Gone

Apple and Google have removed Fortnite (the video game made by Epic Games) from their respective app stores for violating their terms of service regarding payments. Continue Reading →
Compass Pointing North
Unified brand messaging and a well-defined brand personality are among your business’s most valuable assets. It all starts with a statement of the organization’s vision and mission (sometimes combined into a brand purpose) and a statement of brand values. Continue Reading →

SWOT Analysis

SWOT
SWOT analysis (strengths, weaknesses, opportunities, threats) may be the most famous strategic planning technique. What I love about SWOT is its flexibility and adaptability. This framework is a great way to aggregate the information you need to continuously improve and adapt your areas of focus. If you’re in business, you’ve probably been in many SWOT sessions. But have you run them? If not, here’s how. If you’re an expert in the SWOT process, here’s the variation I use as a prerequisite to creating a brand playbook. Continue Reading →
TikTok
Learning from her friends that TikTok view counts were all zeros, and thinking that this was a signal that TikTok was about to be banned, my friend's 12-year-old daughter ran up to her mom and excitedly said, "OMG! Will things go back to normal now?" Continue Reading →
CNN Business is reporting that Twitter "may be working on a paid product and investors seem thrilled about it," which raises the question: Would you pay for Twitter? This is one of the very few instances where you can use yourself as a "focus group of one." Continue Reading →
Life Plan Roadmap Template
Like many of you, I’ve spent the past few months talking with friends and colleagues about the future. Everyone, myself included, is taking their best guess about what the new normal will be. There are many common questions: what will happen to restaurants, theaters, Broadway, concerts, bars, hotels, commercial real estate, the auto industry, airline travel, etc. As the conversations drift from professional to personal I am almost always asked, "What do you think I should do now?" Continue Reading →
Seems like Big G is sad that TikTok has surpassed YouTube on some important viewing metrics, so… YouTube is going to start testing a new feature on mobile that will allow users to record 15-second long multi-segment videos. Continue Reading →

TikTok For Business

TikTok is getting organized. The addictive, endorphin-producing, AI-driven social video network has organized its advertising tools under the "TikTok for Business" banner. Continue Reading →

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