Advertising & Marketing

What if, instead of requesting a new report or a revision to one of your dashboards, you could just type your questions into ChatGPT or Copilot? This is relatively easy to accomplish (See: Unlocking the Power of AI for Brand Marketers: The Benefits of Fine-Tuning, RAG, and Transfer Learning), but once done, you need to learn to ask questions that begin with "What," not "Why." Let's explore. Continue Reading →

The U.S. Department of Justice (DOJ) has filed an antitrust lawsuit against Apple, alleging that the tech giant has unlawfully monopolized the smartphone market to the detriment of consumers, developers, and competitors. Continue Reading →

Integrating AI into marketing strategies has transitioned from novel to necessary. But how do you gain a competitive edge? Part of the answer lies in your ability to customize the AI models that support your tech stack. Techniques such as fine-tuning, retrieval augmented generation (RAG), and transfer learning offer pathways for AI-driven solutions to align with your brand's identity. By leveraging these approaches, you can enhance the precision, relevance, and impact of your campaigns, ensuring that AI not only complements but elevates your marketing efforts. Continue Reading →

Shelly Palmer dives deep into the controversial bill demanding TikTok's sale to a U.S. buyer within six months on CNN International's One World. Original Airdate: March 13, 2024 Continue Reading →

Should Google be worried about Walmart's rapid success using generative AI to humanize search? Some say yes; I say no. Continue Reading →

U.S. lawmakers voted 50-0 to force the sale of TikTok, alleging that the app's links with the Chinese Communist Party pose significant threats to national security. The House Commerce Committee approved a bill that would require ByteDance (TikTok's owner) to sell the company within 180 days or risk losing access to the U.S. market. Continue Reading →

I am thrilled to announce our first AI for Brand Marketers Summit powered by Brand Innovators & Shelly Palmer, hosted by Paramount Global (June 4-6 in NYC). Continue Reading →

For its EA Sports College Football 25 video game, EA Sports will offer Name, Image, and Likeness (NIL) deals worth $600 to more than 11,000 athletes. This initiative marks the largest NIL deal to date, covering all 85 scholarship players across 134 FBS programs. Continue Reading →

Over the past 14 months, I’ve done dozens of leadership level-set workshops focused on how to integrate and leverage AI across the enterprise. While generative AI is getting most of the attention, it is not an isolated technology. To get the most out of AI-enabled platforms, your business must be culturally and technologically ready to put it to work. One of the most common questions I hear from senior business leaders is, “How can we measure our AI readiness?” Continue Reading →

OpenAI has launched Sora, a text-to-video AI model capable of generating up to one-minute videos from text prompts. Designed to simulate the physical world in motion, Sora will service real-world applications that require dynamic visual content. Continue Reading →