Advertising & Marketing

Posts I've written about Advertising & Marketing. Subscribe to my newsletter to make sure you don't miss anything.

Regulating Twitter

Twitter Bird in Cage
Imagine a universe where Twitter is fully regulated, an alternative Twitterverse. This is not a place that will ever exist, but sometimes it's helpful to simplify complex issues to help think them through. What would your perfect Twitterverse be like? What rules and regulations would have to exist? Would the world be a better place if your imaginary Twitterverse existed, or would it just present us with a different set of complex issues? Continue Reading →
Part Copying
Most of us are waking up in an unrecognizable world. We are working from home or forced to adopt new ways of working together. We're all adapting and doing our best just to get through the day. There are not many silver linings to this dark pandemic cloud. But one may be the opportunity to create new, better, more productive processes which will lead to much better products. Continue Reading →
Making More Money The New Fashioned Way
There's a funny article on The Verge about a pizzeria owner making money by buying his own $24 pizzas from DoorDash for $16. Considering that NYC just passed some laws limiting what third-party delivery services, this is kind of a strange twist. Continue Reading →
Ordering Food by Phone? Check the Number
An old phone hack is causing all kinds of anxiety and grief right now. For years, Grubhub and other third-party delivery services have assigned forwarding phone numbers to restaurants in order to use a simple voicemail system to charge for suspected phone orders. Continue Reading →
Coronavirus Masks
I was looking at my list of pre-pandemic theses and it is absolutely frightening how irrelevant most of them are to a post-pandemic future. Worrying about AI taking white-collar jobs, or the fate of commoditized packaged goods, or the adoption rates of IoT devices, or the potential deployment of 5G service seems meaningless if people are worried about being safe and wondering how they are going to put a roof over their heads and food on the table. So, it’s time for some new thinking, and an action plan for 2020 and beyond. Here's how. Continue Reading →
NBCUniversal is taking the unprecedented step of making "its current movies from the Universal Pictures stable — including the upcoming event family movie Trolls World Tour — will be made available on-demand at the same time they hit those theaters that remain open during the coronavirus pandemic." Continue Reading →
What’s the ideal gift for a two-year-old’s birthday? How can you repurpose that Amazon box you just got delivered? What’s your creativity quotient? Shelly and Ross talk to Nirvan Mullick, the filmmaker behind the viral short film “Caine’s Arcade” about a boy who’s definitely thinking outside the box. Continue Reading →

The Business Of Twitter

Twitter
On this episode of Think About This with Shelly Palmer & Ross Martin — What is the best way for brands to get the most out of Twitter? Shelly and Ross take flight with Stacy Minero, Global Head of Twitter ArtHouse and Sarah Personette, VP Global Client Solutions at Twitter for the answer. Plus, what we can do about COVID-19 and more. Continue Reading →

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