Advertising & Marketing

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Facebook is Now Meta

Mark Zuckerberg announced Facebook will now be known as Meta. He is still chairman and CEO and still holds majority voting power. The corporate structure remains intact, and no changes in senior leadership were announced. Regardless of its name, the company will continue to serve roughly three out of four people who have access to the internet, and its revenue will still exceed $86 billion annually. With that in mind, here's the metadata about the Meta announcement. Continue Reading →
Addressing some of the recent "headwinds" facing Facebook, CEO Mark Zuckerberg said, "Good faith criticism helps us get better, but my view is that we are seeing a coordinated effort to selectively use leaked documents to paint a false picture of our company." Continue Reading →

The Metazoic Era

Wall-E
As we transition from the Cenozoic Era (the age of mammals) to the Metazoic Era (the age of metaverses), it should be noted that the vast majority of people entrapped and addicted to social media already live in a metaverse. Social media platforms have nothing to do with reality; the environments depict aspirational worlds where everyone is their very best self. In the metaverse (meta: to describe, verse: egotistically short for universe), everyone lives their ideal lives, visits amazing places, hangs out with incredible people, and has photographic evidence to prove it. In a metaverse, every event is epic, so even mishaps are considered exceptional. How might this evolve? Mark Zuckerberg has an idea. Continue Reading →

Fixing Facebook

Facebook Broken
If you were Mark Zuckerberg and you wanted to get ahead of potential government regulation of your business, what would you fix first? Would you try to curtail social media addiction, protect privacy, reduce mental health risks, reduce weaponized information, eliminate hate speech, flag misinformation, deal with data governance, or address some other seemingly intractable problem? Here's what I'd fix first. Continue Reading →
In the face of overwhelming evidence that "something must be done," my fear is that they are going to do something. It will be a political knee-jerk reaction to a problem so complex that the most informed people in the world cannot come to a consensus about a regulatory strategy, let alone a tactical regulatory roadmap. Continue Reading →

Is Adam Aron a cryptomaniac?

AMC Entertainment chairman-CEO Adam Aron tweeted that in addition to Bitcoin (BTC), the chain will expand its crypto acceptance plans to include Ether (ETH), Litecoin (LTC), and Bitcoin Cash (BCH) for U.S. movie tickets and concessions ordered online by the end of the year, which again raises a very personal question: How do I feel about buying a slice of pizza and a Diet Coke with four (4) bitcoins back in April 2011? Continue Reading →
Nielsen has been part of the answer to most of these questions for as long as anyone can remember. Yesterday, the Media Rating Council (MRC), a third-party industry watchdog, officially suspended its accreditation of Nielsen. Said differently, the MRC no longer trusts some of Nielsen's numbers. Can you? Continue Reading →

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