Advertising & Marketing

CBS is one of a number of broadcasters enraged that Internet TV startup Aereo is still in business. At one point, the company said that it would discontinue its over-the-air broadcasts if Aereo was permitted to keep operating. Aereo, as many will recall, allows users to stream TV to their computers and mobile devices for Continue Reading →

T-Mobile’s aggressive “Un-Carrier” promotion plan resulted in a net gain of 1.6 million subscribers in the fourth quarter, but losses widened to $20 million as a result of the company’s aggressive marketing tactics. The company posted a net loss of $0.03 a share on revenue of $6.83 billion, compared to analyst expectations, on average, of Continue Reading →

Amazon.com is in talks to bring listings for J. Crew khakis, Ralph Lauren polo shirts and Lord & Taylor suits to its site, according to people familiar with the talks. The discussions, which seek to win over retailers that have largely shunned the online marketplace, involve about 10 well-known retailers, these people said, including Abercrombie Continue Reading →

Google on Friday announced that it has acquired Spider.io, a London-based cyber security firm that combats online advertising fraud. Terms of the deal were not disclosed, although Google said it would be using the startup’s detection system to improve its display and video ad services. “By including Spider.io’s fraud fighting expertise in our products, we Continue Reading →

Google Plus, the company’s social network, is like a ghost town. Want to see your old roommate’s baby or post your vacation status? Chances are, you’ll use Facebook instead. But Google isn’t worried. Google Plus may not be much of a competitor to Facebook as a social network, but it is central to Google’s future Continue Reading →

Advertisements? In my virgin tab page? It’s more likely than you think, new Firefox user. That’s because Mozilla will soon launch Directory Tiles, a program that’ll ensure you see something other than blank squares the very first time you launch the browser. Instead, it’ll populate those spaces with various Mozilla links and, more significantly, sponsored Continue Reading →

Brightcove on Wednesday announced it will offer developers a way for easily inserting ads in their iOS or Android apps that will have Chromecast support. The announcement follows the recent Google Cast SDK release, which will allow more developers to include Chromecast support in their existing and future applications. Brightcove Once will let developers “quickly Continue Reading →

Yahoo plans to tap listings and reviews from Yelp as part of an effort to improve local search results. According to numerous sources inside the company, CEO Marissa Mayer confirmed the deal to employees at its weekly all-hands meeting on Friday. She told the group that Yahoo had closed a deep content licensing deal with Continue Reading →

Twitter managed to eke out an unexpected $0.02 non-GAAP profit in its first quarter as a public company, but its stock fell a dramatic 18 percent in evening trading after the firm reported slowing user growth. In order to combat the new user slump, Twitter appears to be testing a new sign-up process that directs Continue Reading →

People already use their mobile devices for comparative shopping when paying visits to brick-and-mortar retailers – but it’s about to get a lot worse. Amazon has integrated shopping-by-camera functionality into its main iOS application, which is even easier than the previous barcode scanning feature it used to let shoppers compare prices. The image recognition feature Continue Reading →