Advertising & Marketing

I have alluded to the fact that I have been working on a start-up idea over the past few months. In the coming days, I will be in launch mode (scary). As I have been preparing, I have been thinking about the reasons why I am doing this. Trust me: this process is not for Continue Reading →

The big winner of the Super Bowl may have been Twitter. Not only was this the most tweeted Super Bowl ever with more than 24 million tweets about the game, but Twitter as a company was also mentioned in far more ads than any of its social media competitors. Twitter was mentioned in about half Continue Reading →

Here’s a few things I need to tell you about BlackBerry’s Z10. You cannot launch a Soyuz rocket from it. You cannot use it to make scrambled eggs with truffle oil. You cannot cut your hair with it. You cannot milk a cow with it. Nor can you milk a rhinoceros with it. You cannot Continue Reading →

The teams for the Super Bowl are now set. Callers to sports radio shows and pundits on cable TV will debate who has the better chance to win and why. At the same time, marketing pundits are gearing up to assess who will get the most bang for the $4 million being invested for each 30 second Continue Reading →

This time last year, I described how a Super Bowl ad’s word of mouth volume could be demonstrated to be dependent upon both the creative message and certain critical media factors. This year, I repeated the study by probing two years of combined data to see if a macro-trend would emerge. The short answer: Yes, Continue Reading →

Technology that blocks or skips TV ads is becoming ever more controversial and more widely known. And with the recent launch of a Chrome extension, it got personal. No Hulu Ads, which is free, isn’t the first browser extension to black out TV commercials for your viewing pleasure. It isn’t the first to offer notifications Continue Reading →

On Feb. 3, big brands and their agencies will line up to compete for what they hope will be remembered as the best TV commercial for Super Bowl XLVII, spending tens of millions of dollars in the process. One major retailer, Target, will be sitting on the sidelines, having developed a more modest (and budget-friendly) Continue Reading →

The average graduate of a four-year university leaves school with $26,600 in student debt, according to the Project on Student Debt. In an effort to fight the growing debt trend, MassMutual launched “Down With Debt” on Monday, a Facebook campaign that will relieve one lucky young adult of some loan burden — while teaching all Continue Reading →

Venture capitalists often say that they don’t like to invest in sole founder started tech companies. Paul Graham (Y Combinator) famously told Dropbox’s solo founder Drew Houston that he needed to find himself a cofounder or he wouldn’t look at his application to the funding pool. Houston found a co-founder, Arash Ferdowski, and now the Continue Reading →

When the First Amendment to the Constitution was written in 1789 prohibiting “the making of any law respecting an establishment of religion, impeding the free exercise of religion, abridging the freedom of speech, infringing of the freedom of the press, interfering with the right to peaceably assemble, or prohibiting the petitioning for a governmental redress Continue Reading →