Media & Entertainment

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MediaBytes 10.18.2007

BEST BUY has stopped selling all analog TV sets and has ordered stores to pull unsold sets from the shelves, ensuring an all-digital holiday season. The mandate is an aggressive and bold move to prepare for the upcoming digital transition. The retailer has committed to selling digital-to-analog convertors and will stock them by early January. Continue Reading →

MediaBytes 10.16.2007

GOOGLE has unveiled its piracy-fighting service for YouTube, calling it “YouTube Video Identification.” The system requires media companies to submit digital files to Google, who will process them and create a “digital fingerprint.” Videos uploaded by users will be checked against the fingerprint, and rejected if a match is found. The system was developed in-house, Continue Reading →

MediaBytes 10.09.2007

GOOGLE will announce a new service that turns the AdSense network into a video distribution tool. Web sites will be allowed to embed ad-supported YouTube content that is contextually relevant to their site, similar to how they currently embed relevant ads. The move will give video creators a distribution channel that extends beyond, as Continue Reading →

MediaBytes 10.08.2007

GOOGLE‘s entry into the mobile phone market will come purely as a software provider, according to the NY Times. The search-giant has been working for two years on a mobile Linux-based operating system, which it will offer to handset makers for free. The company is seeking to extend its advertising dominance into the mobile market, Continue Reading →

MediaBytes 10.05.2007

IAG has done a study of over 1,000 “hybrid” ads, which closely merge advertising with content to combat ad-skipping. The ads generated 30% higher brand recall than traditional ads. The study found that Jay Leno’s recent live-to-air ad for Garmin doubled that company’s usual viewer recall numbers, and CW’s “content wraps” were among the highest-scoring Continue Reading →

MediaBytes 10.01.2007

JOOST will officially release its peer-to-peer Internet TV application to the general public today. The software will be upgraded to offer improved navigation and search, with an open API that allows developers to create Joost widgets. Joost has averaged 50,000 downloads per week while in limited beta, and the company expects that number to reach Continue Reading →

MediaBytes 09.28.2007

APPLE ends the week in the iGutter. Yesterday, the company released an iPhone update targeting users that have installed third-party applications on the device, unlocked it, or otherwise hacked it in some way. The update has rendered some of the phones completely useless, turning them into iBricks. This, absurdly enough, seems to be the intended Continue Reading →

MediaBytes – 09.24.07

CW NETWORK will launch a newsmagazine-style show this Sunday that will not break for traditional commercials. Instead, “CW Now” will seamlessly present entertaining, paid segments as part of the regular program. The first episode will feature a celebrity-filled segment pitching a new Xbox game’s availability at Wal-Mart. UNIVERSAL STUDIOS will launch its own mobile website Continue Reading →

MediaBytes 09.21.2007

CABLE AND SATELLITE OPERATORS have been hit with a multi-million dollar class action lawsuit seeking to force “a la carte” programming. Antitrust attorney Maxwell Blecher has filed the suit, asking the court to prevent cable and satellite companies from unlawfully bundling channels, and to award damages for forcing customers to pay for channels they do Continue Reading →

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