Media & Entertainment

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MediaBytes 10.23.2007

NBC confirmed the pulling of all official NBC content from YouTube ahead of the Hulu launch. The company believes that pulling the content will help push more traffic to the forthcoming online video service. Hulu will host NBC videos and distribute them through Yahoo, AOL, MySpace and other video destinations. However, it does not currently Continue Reading →

MediaBytes 10.22.2007

COMCAST is drawing heat for allegedly inhibiting access to BitTorrent. The Associated Press claims that the provider “actively interferes” with P2P file-sharing services to reduce network traffic. Comcast denies the claim, saying they do not block access to any sites, applications or services. However a nation-wide test found that Comcast consistently delays connections to the Continue Reading →

MediaBytes 10.19.2007

BIG MEDIA has formed a coalition to stop pirated material from being released on the web. The group includes Viacom, Disney, Microsoft, CBS, Fox, MySpace, and NBC Universal. These companies have agreed to put “commercially reasonable” content identification systems in place by the end of the year. They issued a 15-point manifesto outlining extensive copyright-protecting Continue Reading →

MediaBytes 10.18.2007

BEST BUY has stopped selling all analog TV sets and has ordered stores to pull unsold sets from the shelves, ensuring an all-digital holiday season. The mandate is an aggressive and bold move to prepare for the upcoming digital transition. The retailer has committed to selling digital-to-analog convertors and will stock them by early January. Continue Reading →

MediaBytes 10.16.2007

GOOGLE has unveiled its piracy-fighting service for YouTube, calling it “YouTube Video Identification.” The system requires media companies to submit digital files to Google, who will process them and create a “digital fingerprint.” Videos uploaded by users will be checked against the fingerprint, and rejected if a match is found. The system was developed in-house, Continue Reading →

MediaBytes 10.09.2007

GOOGLE will announce a new service that turns the AdSense network into a video distribution tool. Web sites will be allowed to embed ad-supported YouTube content that is contextually relevant to their site, similar to how they currently embed relevant ads. The move will give video creators a distribution channel that extends beyond, as Continue Reading →

MediaBytes 10.08.2007

GOOGLE‘s entry into the mobile phone market will come purely as a software provider, according to the NY Times. The search-giant has been working for two years on a mobile Linux-based operating system, which it will offer to handset makers for free. The company is seeking to extend its advertising dominance into the mobile market, Continue Reading →

MediaBytes 10.05.2007

IAG has done a study of over 1,000 “hybrid” ads, which closely merge advertising with content to combat ad-skipping. The ads generated 30% higher brand recall than traditional ads. The study found that Jay Leno’s recent live-to-air ad for Garmin doubled that company’s usual viewer recall numbers, and CW’s “content wraps” were among the highest-scoring Continue Reading →

MediaBytes 10.01.2007

JOOST will officially release its peer-to-peer Internet TV application to the general public today. The software will be upgraded to offer improved navigation and search, with an open API that allows developers to create Joost widgets. Joost has averaged 50,000 downloads per week while in limited beta, and the company expects that number to reach Continue Reading →

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