STEM

Stop Doing Meta-Work Now!

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While walking around the office I happened upon a relatively new employee dragging emails from his inbox into folders. I asked why and was told, “I’m just answering emails and getting stuff off my desk.” An empty inbox may be emotionally satisfying to look at, but in practice, you should never do it. Here’s why.

Messy Desks Are Perfectly Optimized

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While I was out at a meeting, my meticulously neat wife armed herself with a feather duster, donned protective pink rubber gloves, and viciously, mercilessly straightened, organized, and dusted the desk in my home office. My desk was clean, but the results were suboptimal.

Why Lose-Lose Almost Always Beats Win-Win

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Professional negotiators often wax poetic about win-win outcomes: where both sides cooperate and compromise. In practice, win-win is never a dominant strategy. Lose-lose almost always beats it. Here’s why.

London Bridge

The Invasion of Ideas

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I was going to write about a specific threat to brand marketing this week. But, considering the recent vicious attacks in London, I want to revisit a thesis about a specific threat from brand marketing.