Shelly’s Blog

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5 Things 5G Should Make You Think About – Updated

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Known simply as 5G, the next-generation wireless network has been touted as “world-changing” and a quantum leap in the evolution of communication. There’s a good reason: it will be. If you’re wondering how and why, here are 5 things 5G should make you think about.

Anthem

Looking Back, Just for a Moment

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Yesterday was the 20th anniversary of the premiere of “Anthem,” a modern dance I composed for the Parsons Dance Company. It opened at City Center in New York City on May 5, 1998. I conducted the London Symphony Orchestra for the performance.

Birkenau Main Gate

Auschwitz-Birkenau: The Technology of Death

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Walking along the railroad tracks up to the main building at Birkenau was chilling. I was about to enter the largest of the 40 Nazi extermination camps and sub-camps that made up the Auschwitz complex, and its reputation preceded it.

3d Printing

CES Trendspotting – 3D Printing

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The 3D printing industry is doubling annually, and it will be huge at CES® 2016 (CES Tech West, Sands Level 2). According to Gartner, worldwide shipments of 3D printers will reach 496,475 units in 2016, up 103 percent year over year. Sales are expected to double every year, reaching 5.6 million units per year by 2019. You’ll find almost every type of 3D printer at CES. Here’s a quick guide to help you determine which 3D printing technology may have an immediate impact on your business, and if you’re thinking about buying one, which 3D printer might be right for you.

Bot Traffic

Non-Human Traffic, Ad Fraud and Viewability

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Bots generate more than half the traffic on the public Internet. This is indisputable. In fact, the Association of National Advertisers believes that advertisers will lose $6.3 billion globally to bots in 2015. This will not stop until someone (the marketers, the government, the justice department) makes it stop because everyone – the ad networks, the traffic sellers, the bot creators, the publishers, the ad agencies, the trading desks, the DMPs, the SSPs, everyone – except the marketers – is making money.