Behold the Rolls-Royce Ghost, a bespoke automobile that lives up to its brand name. The base price (before options) is $460,350, which is roughly $120,000 more than the median price of a home in the United States ($340,000) and roughly $120,000 less than the cost of the Nyan Cat NFT ($580,000). Continue Reading →

Alexa Custom Assistant

Alexa Custom Assistant
Amazon just launched Alexa Custom Assistant: a service that lets automakers and device manufacturers build their own digital assistants using Amazon’s Alexa technology. Continue Reading →

Uber With an Ad on the Roof?

Adweek is reporting that Uber struck a deal with out-of-home ad-tech company Adomni that will place ads on the roofs of about 1,000 vehicles in three cities starting April 1. Is this an April Fool’s Day joke? Not according to Adweek. Continue Reading →
Are You Ready to Fly a Porsche?
Porsche and Boeing have entered into a deal to “explore the premium urban air mobility market and the extension of urban traffic into airspace.” Said differently, they’re working on a flying car. “Porsche is looking to enhance its scope as a sports car manufacturer by becoming a leading brand for premium mobility. In the longer Continue Reading →
Uber Works: A pivot or a prayer?
Uber has introduced Uber Works. A shift work matching app that hopes to efficiently connect workers with gigs that fit their schedules. The app is currently available in Chicago. Autonomous vehicles (AVs) are about to dramatically change the world of on-demand car services. Viewed through that lens, Uber and Lyft’s current business models are doomed Continue Reading →
Audi Q8
While driving an Audi Q7 (back in December 2018), I got a flat tire on a Friday night. What should have been an unremarkable event turned out to be anything but. In fact, my experience was so counter to what I had come to expect from Audi, I wrote The Myth of Luxury at Scale, a cautionary tale about expectation management and customer service. It’s a fun read (if schadenfreude is your thing). What follows is the epilogue to that story. Continue Reading →
by Digital Dan Dubno The North Hall of CES 2016 is filled with half-cars. They’re about three dozen demo “cars”  from companies like Audi, Volkswagen, Ford, Mercedes-Benz, Toyota, and more. Each of these chunks of gleaming car-parts and heads-up-display dashboards of the future promise to one day be integrated into autonomous vehicles.  Usually, the North Continue Reading →