Captain Kirk
Here’s what’s supposed to happen. The digital transition takes place, new 4G networks spring up all over, tons of VC money is aimed at advanced advertising and personal media consumption devices, audiences fragment into unbelievably small markets, but technological advances in metrics and accountability take the art of marketing to new quantitative levels, by 2020 Continue Reading →
Emmy Hosts
The Hollywood Reporter asks: “What makes the Emmy’s Unique?” Seth MacFarlane, answers: “I think what makes the Emmy’s special is that no one watches them anymore.” The AP asked, “Are the TV writers still on strike?” USA Today: “It was hideously awful from start to harried finish, dragged down by five amateurish reality anchors who Continue Reading →
                   If you are having trouble viewing our video player, check out MediaBytes on YouTube. LINKEDIN will launch the LinkedIn Audience Network today. Using LinkedIn’s profile-based targeting technology the LinkedIn Audience Network helps marketers efficiently reach specific audiences of influential and affluent professionals across hundreds of high quality brand-name publishers. ELECTRONIC ARTS (NASD: ERTS) has Continue Reading →
                   If you are having trouble viewing our video player, check out MediaBytes on YouTube. MICROSOFT (NASD: MSFT) will enlist JERRY SEINFELD for a new advertising campaign. The campaign seeks to divert attention from the popular “Mac vs. PC” commercials and universal panning of Windows Vista. Microsoft will spend $300 million on the campaign, which Continue Reading →
                   If you are having trouble viewing our video player, check out MediaBytes on YouTube. Watch Shelly’s commentary on NBC’s (NYSE: GE) Olympic TAMI ratings and the future of mobile coverage. MGM (NYSE: MGM) CEO Harry Sloan wants to bring TOM CRUISE’s UNITED ARTISTS under the control of MGM’s Mary Parent. Sources close to Sloan Continue Reading →