ROCKETBOOM has adopted a sponsorship model. For $3000 per show, a sponsor will receive a 7 second post roll and a personalized blog entry. Quicktime versions of Rocketboom will also include an embedded link to the sponsor’s web site. Andrew Michael Baron, the CEO and founder of Rocketboom, recently discussed the challenges of finding advertising Continue Reading →
Video Games
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If you attended the 2007 International Consumer Electronics Show (CES) expecting to see the new, new thing — you probably came away disappointed. For the untrained eye, the show looked like it was filled with iPod accessories, very nice flat screen TVs, very cool GPS and automotive audio/video stuff and a few more iPod accessories. Continue Reading →
As 2006 draws to a close, I thought it would be fun to list some of the key insights, take-aways and questions inspired by the “year of online video” and highlight some things to watch in 2007. Self Expression: The big news is that “you” are Time Magazine’s “Person of the Year.” In a stunning Continue Reading →
By Lydia Loizides, Emmy Advanced Media Vice Chair – Research Imagine if you will capex of $200 million for every 5 million cable subscribers every two years. Internalize that hard-disc storage, while inexpensive to purchase is expensive to deploy and maintain. Think about this statement, “DVR is a training ground for an head-end driven, Continue Reading →
LOS ANGELES (Reuters) – The home video arm of the Walt Disney Co. announced it would release movies in the newly-developed UMD format for Sony Corp.’s PlayStation Portable handheld video game and media device. Buena Vista Home Entertainment said it would release five movies this spring: “National Treasure,” “Pirates of the Caribbean: The Curse Continue Reading →
As reported by Ben Berkowitz: SAN FRANCISCO (Reuters) – Microsoft Corp.on Wednesday gave some of the first key details on the next generation of its Xbox video game system, which will include an emphasis on high-definition content, an integrated media browser and “microtransactions” for in-game purchases. In a speech at the Game Developers Conference Continue Reading →
This article by Seattle Times technology writer, Kim Peterson, tells you some of the facts about Halo 2 and Microsoft’s unusual plans to make it into a movie. This is an interesting twist on the concept of line extension. Most video games that have tried to cross over into linear story telling have enjoyed less Continue Reading →