DirecTV Offers Targeted Ads

By: on 12.21.10

DirecTV

DirecTV

Satellite television provider DirecTV plans to release commercials targeted to specific households. An internal voting system will decide what advertising content is most pertinent to the user based on viewing habits and provide an appropriate commercial. This technology has been long asked for by advertisers, but is it what the viewers have been looking for? Read more at WSJ.com

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Shelly Palmer

Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).

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  • Ray

    So this plan sounds like it’s going to be a little expensive to carry out. I know its not as simple as it seems to be sometimes. At the same time it is that simple. As a DISH Network subscriber and employee I know people just want fair prices, good service, and quality customer service. I can tell you for the most popular channels in America you would end up paying more than you would with DISH. In most cases a new customer of DIRECTV would end up having their bill double by the end of the first 2 years. According to ACSI DISH beats DIRECTV in customer satisfaction. Just compare for yourself, you’ll see a huge difference.