Facebook is now running a closed test that uses facial recognition software to offer suggestions tagging your photos. With Facebook constantly caught up in privacy battles, many people think this is one more step in the wrong direction. Have no fear; the feature is only available to those of your choosing. In other news, Apple announced that their Mac App Store will launch on January 6th, hoping to cash in on its mobile App Store success by offering full feature software developers a distribution outlet and 70% of the profit. This new way to consume desktop programs has us asking the question, “What’s in an app?” And finally, The Obama administration is looking to develop a “privacy bill of rights” that would set a framework for data gathering online. The proposed Privacy Policy Office would be a change of course from the government’s laissez faire attitude towards web regulation. This is seriously going to change the advertising business.
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