YouTube’s interest in creating its own original content has piqued once again, with rumors that they plan to acquire production company Next New Networks. The production company is responsible for two of the most popular YouTube videos this year, “Bed Intruder Song” and “The Key of Awesome.” Remember, Google owns YouTube and they are desperate for professionally made Google TV content. Will 50 million views online translate to television success?
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.