Publishers like Pearson and McGraw-Hill have invested in a company called Inkling that specializes in producing interactive e-Textbooks for the iPad. With help from the publishers, Inkling will have nearly 100 textbooks available by the fall. Digital textbook sales have not caught on, but the interactive content and popularity of the iPad have publishers betting that the numbers will soon change. Read the full article at NYTimes.com
Publishers Invest in e-Textbooks
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).