Despite becoming ubiquitous with Internet use, Twitter continues to find itself not nearly as profitable as its online counterparts. Instead of rushing towards an initial public offering, the company is pursuing a new round of private investing that could value Twitter at nearly $7 billion. Twitter continues to work on ways to monetize its service and is on track to triple its ad revenue since last year. Read the full article at WSJ.com
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.