Why am I Going to Do what You Want?

Decision MakingEvery time a subordinate, peer or potential vendor asks me to agree to do something, my mind quickly races through a list of eight questions:

1. Do I believe this could be important?

  • If not, why would I do it?

2. Do I believe this will be successful?

  • If not, is there anything I can do to make it successful?

3. What am I being asked to commit to?

  • How much will it cost?
  • How long will it take?
  • How many resources must I commit?

4. Do I respect who’s asking me to make a commitment?

  • If not, it’s much more difficult to agree.

5. May I do this?

  • Do I have authorization to make this decision?

6. Can I do this?

  • Do I have the ability to pull this off?
  • Do I have the resources to pull this off?

7. Who else needs to be involved?

  • Who can help make the right decision?
  • Do I need to line-up the cooperation of others?

8. Will doing this impact my career?

  • Will doing this risk my job?
  • Most of these questions usually could be sufficiently answered without a great deal of effort resulting in a reasonably fast and probably accurate decision. Obviously, the bigger the commitment, the more effort I put into answering each question.

Regardless, since I have biases, I never gave each of these questions the same amount of importance.

1. I often was too quick to be too optimistic about the potential upside of a new idea.

2. I often assumed authorization that wasn’t clearly given.

3. I often didn’t obtain necessary cross division/function buy-in until later than I should have.

  • I strongly recommend that you learn from this mistake.

4. I often didn’t worry very much about the amount of resources being committed…especially if I was enthusiastic about the potential outcome.

  • Somehow, this usually worked out as we repeatedly prioritized projects based on the first two questions about importance and success.

5. I usually forgot to consider the impact on my career, which I believe improved both my decision making and overall career. 

Author:

Richard Sellers

Website: http://www.MENGonline.com Richard is chairman emeritus of the nearly 2,000 member Marketing Executives Networking Group, founder of the Demand Marketing consulting firm, and former Sr. VP of Marketing for three multi-billion dollar companies: CEC, WLP, and Service Merchandise. His early career was at GE, P&G, Playtex, and the Marketing Corporation of America. You can follow his communications about marketing, social media, and careers on Twitter at @Sellers_Richard.