Amazon, following the lead of Apple and Google, on Tuesday announced that it will begin letting users make purchases within the apps offered via its Appstore. The new in-app purchasing service allows developers to charge for digital content, such as upgrades, expansion packs, in-game currency, and magazine issues. Read the full story at PC Mag
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.
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