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Facebook’s CEO, Mark Zuckerberg, announced a new addition to the Facebook’s life event button – you can now designate yourself as an organ donor. And, if you haven’t registered with the appropriate agency, there’s a link you can use to begin the process there as well. People immediately started asking me about privacy and how health officials will actually get the information. Both are good questions. For the 800 million Facebook users, just click the life event icon and follow the instructions. For everyone else, this is a great time to start thinking about what it means to make this kind of personal information public. Should everyone be able to see that you’re an organ donor, or just your family and the appropriate medical professionals? What if you want to do it, but you don’t have time to change the status on your driver’s license? The answer is, congratulations to Mark Zuckerberg and his team for using the power of Facebook to bring this important life-saving topic front and center.