Podcasts were supposed to be a big deal several years ago, but that boom never happened. Now there’s at least anecdotal evidence that the format is actually picking up steam, as creators, listeners and advertisers warm to the format. So why have podcasts disappeared from the new version of iTunes that Apple started showing to developers this week? Because Apple plans on giving the recordings their own bit of digital turf. People familiar with Apple’s plans tell me that when its new iOS 6 software becomes widely available this fall, podcasts will have their own app, where users will be able to discover, download and play them on mobile devices. Read the full story at AllThingsD.
Apple Gives Podcasts a Gentle Push Out of iTunes
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).