After weeks of rumors, Microsoft confirmed that it purchased Yammer for $1.2 billion dollars. That’s billion with a “B.” Yammer is a social networking site for business users, that currently has about five million users over 200,000 companies. Think of it as Facebook for your business. It’s a place where users can sign in to post short messages, share links, create events, and do other cool stuff. The main difference between Yammer and open social networks like Facebook, is that you can restrict Yammer users to people inside your company. If you’ve used it, you know how valuable real time social communication inside an organization can be. Over time, you can expect Yammer to be integrated into Microsoft’s Office Suite, SharePoint, Office 365, Dynamics and Skype. Although some analysts think Microsoft paid too much, and waited too long to enter the social sphere, Yammer looks like a good acquisition and it should help Microsoft enhance many of its business products.
Shelly Palmer Radio Report – June 26, 2012
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).