Bet you didn’t think e-commerce sites knew or cared what kind of computer you use. You thought wrong. In a story published yesterday, the Wall Street Journal said it found that the travel website Orbitz has started steering Mac users towards pricier hotels, based on data that says they spend more on accommodations. Orbitz has found that Mac users spend 20 to 30 more dollars a night than PC users and the Mac users are 40% more likely to book a four or five star hotel. Marketers have always wanted to know as much about you as possible and that’s no different in the digital age. They simply have a new set of tools to use when identifying and measuring your behavior. The practice may seem a little unfair, but it’s likely to become more common as online retailers fight for business. If you don’t like it, here’s a simple fix: next time you’re on Orbtiz, sort by price
Shelly Palmer Radio Report – June 27, 2012
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).