Bet you didn’t think e-commerce sites knew or cared what kind of computer you use. You thought wrong. In a story published yesterday, the Wall Street Journal said it found that the travel website Orbitz has started steering Mac users towards pricier hotels, based on data that says they spend more on accommodations. Orbitz has found that Mac users spend 20 to 30 more dollars a night than PC users and the Mac users are 40% more likely to book a four or five star hotel. Marketers have always wanted to know as much about you as possible and that’s no different in the digital age. They simply have a new set of tools to use when identifying and measuring your behavior. The practice may seem a little unfair, but it’s likely to become more common as online retailers fight for business. If you don’t like it, here’s a simple fix: next time you’re on Orbtiz, sort by price
Podcast: Play in new window | Embed
Recent Comments