The practice of distributing video games as physical objects had a good run. Really, it was a nice idea while it lasted. But the best option we had for getting games into our houses for a good long while is just not going to last. Don’t take my word for it. That’s the opinion of none other than EA Games Label president Frank Gibeau. He told GamesIndustry International point-blank that EA is “going to be a 100 percent digital company, period. It’s going to be there some day. It’s inevitable.” Gibeau was careful not to badmouth EA’s “great partners” in the retail industry and clarified that it will continue to offer games “in whatever media formats make sense” as the industry makes its slow transition. Read the full story at ARS Technica.
EA preparing to become “100 percent digital company”
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).