Ikea Catalog
Ikea prints 211 million copies of its product catalog every year. That’s more than 20 times the population of Sweden, the home of the build-it-yourself furniture empire. These are impressive numbers for a print catalog in a digital world, but Ikea is now changing with the times with a head-first dive into augmented reality. “A lot digital stuff becomes very interesting when you mash it up with the tangible items of the real world,” said Andreas Dahlqvist, Global Deputy Chief Creative Officer of McCann, the creative agency behind the catalog. Read the full story at Wired.
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