Wildfire
Google announced on Tuesday that it has acquired Wildfire, a startup with a viral marketing campaign platform and several offices stretching from Silicon Valley to Singapore. Google product management director Jason Miller explained on the official Google blog that the merger of Google and Wildfire will create “new opportunities for our clients to engage with people across all social services.” The ultimate goal is better and fresher content, and more meaningful interactions. People today can make their voices heard in ways that were previously impossible, and Wildfire helps businesses uphold their end of the conversation (or spark a new one). Read the full story at CNET.
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