Clothing Rental Startup Aims to be ‘Netflix for Fashion’

Le Tote

Le Tote

The average American buys 64 pieces of clothing per year. Driving that impressively high number are “fast fashion” retail chains like Forever21 and H&M, which produce trendy clothing meant to be worn a handful of times and then disposed of. At the rate at which many young women are going through clothing, one begins to wonder: Why buy? Le Tote, a San Francisco-based startup founded (and self-funded) by Ridgecrest Capital’s Brett Nothart and Rakesh Tondon, is offering a solution to those asking that very question. For $49 per month, you can “rent” a full outfit, sans shoes, and return it for another at any time. Read the full story at Mashable.

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Author:

Shelly Palmer

Shelly Palmer is Managing Director, Digital Media Group at Landmark Ventures/ShellyPalmer a technology focused Investment Banking & Advisory practice specializing in M&A, Financings, Strategic Partnerships and Innovation Access. He is Fox 5 New York's On-air Tech Expert and well known for his work on Fox Television's Shelly Palmer Digital Living as well as his daily radio report on United Stations Radio Networks. For more information, visit shellypalmer.com.

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