The average American buys 64 pieces of clothing per year. Driving that impressively high number are “fast fashion” retail chains like Forever21 and H&M, which produce trendy clothing meant to be worn a handful of times and then disposed of. At the rate at which many young women are going through clothing, one begins to wonder: Why buy? Le Tote, a San Francisco-based startup founded (and self-funded) by Ridgecrest Capital’s Brett Nothart and Rakesh Tondon, is offering a solution to those asking that very question. For $49 per month, you can “rent” a full outfit, sans shoes, and return it for another at any time. Read the full story at Mashable.
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"Clothing Rental Startup Aims to be ‘Netflix for Fashion’" by @ShellyPalmer