When Ann Pontius was in the market for jeans recently, she turned to Totokaelo, her favorite boutique in Seattle, to help find her a pair — this despite the fact that she lives in Denver. “Denim is always tricky,” said Ms. Pontius, 53, a retired nurse. “But they kept sending me different kinds of jeans until I found what I liked. That’s hard to do with a big store like Barneys.” Totokaelo, which recently moved from a 1,000-square-foot store to one seven times bigger, does an average of 70 percent of its sales online, according to its staff. Read the full story at The Next York Times.
Embracing the Web, Boutiques Thrive
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).