Microsoft’s branding fizzle: ‘Windows 8′ tipped to replace the popular ‘Metro’

By: on 8.9.12
Microsoft

Microsoft

Metro is on the way out, that much has been known for days. However, just what Microsoft intends to replace it with has been a bit opaque, until now. The latest from ZDNet is that Microsoft has decided to replace ‘Metro’ with ‘Windows 8.’ If that sounds like a clunky substitution, that’s because it is. This revelation means that there will be no more ‘Metro-Style apps,’ just ‘Windows 8 apps.’ Metro user interface? Windows 8 Interface! Metro was a great word, and was quickly becoming a strong brand. Read the full story at The Next Web.

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Shelly Palmer

Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).

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