Recently we told how the advertising business was enraged by Microsoft’s decision to break ranks with the industry and make “Do Not Track” the default position on Internet Explorer 10. Web advertising is almost entirely dependent on the ability to track users and make targeted guesses about their interests. Billions of dollars in spending and revenue rely almost entirely on tracking data. DNT threatens it all, especially if users or the makers of the other browsers — Chrome and Firefox — adopt the same position. Read the full story at Business Insider.
How Microsoft’s ‘Do Not Track’ Policy Could Kill Windows Phone
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).