What Apple Can Learn From the iOS 6 Maps Mess

Apple Maps
Apple Maps
Apple Maps

Apple Maps is not a bad product, and yet many users hate it. Even for a company as huge as Apple, it has to be frustrating to be in this situation — to acquire three different mapping-related companies over the years, and to have dozens and dozens of engineers work on an app that is hated by a noticeable chunk of its user base. Apple claims it will work to improve the Maps app, promising updates in the near future. But as a company that provides a very complex user experience to its many users, it also has to learn an important lesson: You never, ever replace a superior product with an inferior one. Read the full story at Mashable.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.

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