Apple Maps is not a bad product, and yet many users hate it. Even for a company as huge as Apple, it has to be frustrating to be in this situation — to acquire three different mapping-related companies over the years, and to have dozens and dozens of engineers work on an app that is hated by a noticeable chunk of its user base. Apple claims it will work to improve the Maps app, promising updates in the near future. But as a company that provides a very complex user experience to its many users, it also has to learn an important lesson: You never, ever replace a superior product with an inferior one. Read the full story at Mashable.
What Apple Can Learn From the iOS 6 Maps Mess
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).