Launching alongside iOS 6, Apple’s Passbook app and service helps retailers provide easy-to-use digital passes for tickets, coupons and other offers, reducing the need for physical passes. In order to boost the branding of its new app and standard, Apple has begun rolling out a new ‘Add to Passbook’ badge for developers to incorporate into their apps, websites and emails. The ‘Add to Passbook’ badge is designed to work similarly to its ‘Available on the App Store’ badge that advertises the availability of an app on Apple’s mobile marketplace, but pushes the use of digital coupons and tickets. Read the full story at The Next Web.
Apple debuts new ‘Add to Passbook’ badge to increase branding and boost usage
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).