There’s little doubt that having a myriad of positive online reviews can work wonders for your business – be it a hotel on TripAdvisor, a private apartment on AirBnb or a restaurant on Yelp. Indeed, the lure of five-star feedback does lead to some folk trying to game the system, which is why Yelp is pulling out the stops to warn customers when it thinks this is happening. Similar to TripAdvisor’s Red Flag feature, which punishes hotels for falsifying reviews, Yelp’s looking to make it easier for shoppers to spot the fakers. Read the full story at The Next Web.
From today, Yelp will warn consumers when businesses buy reviews
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).