High prices said to doom Microsoft’s Surface to fourth-place finish

Microsoft Surface

Microsoft Surface

It’s not just know-nothing bloggers who think Microsoft’s Surface is overpriced — some tech industry analysts think so as well. Per Business Insider, Sterne Agee analyst Shaw Wu sent a note to investors on Thursday saying that the Surface’s “high pricing could prove to be a fatal mistake and relegate it to be a niche No. 4 or No. 5 player.” Wu says that after the iPad, he expects Google’s Nexus 7 and Amazon’s Kindle Fire to outperform the Surface unless Microsoft significantly cuts its pricing. Wu thinks Microsoft should have sold the Surface for just $300 with the Touch Cover keyboard pad included. Read the full story at Boy Genius Report.

Author:

Shelly Palmer

Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).